Tuesday, 19 February 2008

Altech Team

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Intel is planning to rename its brand name for the upcoming notebook Montevina platform to Centrino 2 in order to clear up confusion for consumers, according to DigiTimes. Intel has used the brand name Centrino for four generations of its notebook platforms including Carmel, Sonoma, Napa and Santa Rosa. Although the technology and specifications have continued to improve, the unchanging brand name has left consumers unable to identify the differences. The new marketing strategy should give consumers the feeling of a tangible upgrade. Intel is set to launch the Centrino 2 platform in June this year at Computex Taipei 2008 along with six 45nm notebook CPUs, all with a 1066MHz FSB.
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